AKs - How many callers do you want?

[Wayne]

UB .25/.50 NL table - All stacks close enough to $25 to not matter. Typical passive game, about half the flops are seen without any raise.

Five people limp to you. You have AKs in the BB. With your BB, the pot is currently $3.

Should you:
A. raise $1.75 (3.5x BB) and want 3-5 callers?
B. raise $3 (pot) and want 0-1 callers?

I know what I would do, but another player and I are disagreeing on how AKs should be played vs 5 limpers.