QJo from SB, call this river raise? common scenario

[RustyCJ]

no reads, I was new to the table, just starting my 2nd rotation here. I run into a situation like this alot at the river. my plan on the flop was to C/R someone from LP and hopefully isolate, I didn't want to lead out here and get 2-3 callers, which happens inevitably almost everytime.

Party Poker 0.50/1 Hold'em (6 max, 6 handed) FTR converter on zerodivide.cx

Preflop: Hero is SB with Q[img]/images/graemlins/diamond.gif[/img], J[img]/images/graemlins/spade.gif[/img].
UTG calls, <font color="#666666">1 fold</font>, CO calls, Button calls, Hero completes, BB checks.

Flop: (5 SB) 2[img]/images/graemlins/club.gif[/img], 9[img]/images/graemlins/spade.gif[/img], J[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(5 players)</font>
Hero checks, BB checks, <font color="#CC3333">UTG bets</font>, CO folds, Button folds, <font color="#CC3333">Hero raises</font>, BB calls, UTG calls.

Turn: (5.50 BB) 8[img]/images/graemlins/club.gif[/img] <font color="#0000FF">(3 players)</font>
<font color="#CC3333">Hero bets</font>, BB folds, UTG calls.

River: (7.50 BB) 9[img]/images/graemlins/club.gif[/img] <font color="#0000FF">(2 players)</font>
<font color="#CC3333">Hero bets</font>, <font color="#CC3333">UTG raises</font>, Hero calls.

Final Pot: 11.50 BB

[Spicymoose]

Bet the flop. 3-bet if possible.

The rest of the hand looks standard.

[imported_leader]

[ QUOTE ]
I didn't want to lead out here and get 2-3 callers, which happens inevitably almost everytime.

[/ QUOTE ]

Why not? Probably 2 out of 3 should have folded. The pot is small. Bet it and let them make bad calls. I call the river too.