3/6 NL river decision AA hand, double paired board

[tdarko]

villain is a little loose and somewhat tricky.

deep stacks:
Hero- 1060
Villain- 1240

3 limpers to me in the CO with red AA, i raise it to $45, the BB calls, all limpers fold.

flop (J [img]/images/graemlins/club.gif[/img] 8 [img]/images/graemlins/heart.gif[/img] 3 [img]/images/graemlins/spade.gif[/img])~111
Villain checks, Hero bets $110, Villain calls.

turn (J [img]/images/graemlins/club.gif[/img] 8 [img]/images/graemlins/heart.gif[/img] 3 [img]/images/graemlins/spade.gif[/img] 8 [img]/images/graemlins/club.gif[/img])~331
Villain checks, Hero bets $350, Villain calls.

river (J [img]/images/graemlins/club.gif[/img] 8 [img]/images/graemlins/heart.gif[/img] 3 [img]/images/graemlins/spade.gif[/img] 8 [img]/images/graemlins/club.gif[/img] J [img]/images/graemlins/diamond.gif[/img])~1031
Villain moves all-in for $735, Hero???