5/10 set with a scare card on the river

[Wu36]

No reads on villain here. Checking behind doesn't seem optimal, but any bet opens me up to a c/r. Any thoughts on the river or the hand in general?

PokerStars No-Limit Hold'em, $10 BB (9 handed) converter

MP3 ($972.05)
CO ($1044.25)
Button ($461.50)
SB ($628)
BB ($970)
Hero ($1000)
UTG+1 ($648.10)
MP1 ($2320)
MP2 ($348)

Preflop: Hero is UTG with 4[img]/images/graemlins/heart.gif[/img], 4[img]/images/graemlins/spade.gif[/img].
Hero calls $10, UTG+1 calls $10, <font color="#666666">4 folds</font>, Button calls $10, SB completes, BB checks.

Flop: ($50) 4[img]/images/graemlins/diamond.gif[/img], 7[img]/images/graemlins/club.gif[/img], 5[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(5 players)</font>
SB checks, <font color="#CC3333">BB bets $30</font>, <font color="#CC3333">Hero raises to $90</font>, UTG+1 folds, Button folds, SB folds, BB calls $60.

Turn: ($230) A[img]/images/graemlins/club.gif[/img] <font color="#0000FF">(2 players)</font>
BB checks, <font color="#CC3333">Hero bets $200</font>, BB calls $200.

River: ($630) 3[img]/images/graemlins/club.gif[/img] <font color="#0000FF">(2 players)</font>
BB checks, Hero ??.

Final Pot: $630

[chuddo]

when an 'obvious' scare card hits the river, and you have position on him and have been leading the whole way, it is a lot less likely villian will go for a check-raise.

so when checked to, it shouldn't be as scary as it may seem, even though it does complete a 4-straight as well.

i advocate betting a lot even when it doesn't seem like a worse hand can call you, just because it shows a tendancy to not allow cheap showdowns against you; which is a point i have made in the past.

the only hand you are really worried about is 67 that was content with checking the river through or check calling you with a weak straight.

nothing wrong with betting 200 here just to frustrate your opponent.