Articles on customer database marketing

[tallasudude]

I am doing a school project this semester and we have to start a small business. I am wondering if anyone knows any good sources to research customer database marketing. My groups business is a health food store.

Pretty dumb post, but I am desperate(project is due in 3 months)

-Snow-

[lapoker17]

PM me with a list of questions if it would help. I've done a lot of this.

Check out the DMA and read "Strategic Database Marketing", it's the Bible.