So how did the Books lose?

[Page Jacobson]

[ QUOTE ]
The juice is not enough to guarantee profit regardless of the outcome.

[/ QUOTE ]

It is in the long run.

[Mr_J]

Actually it's not. First of all they must practice decent bankroll management, and 2nd they need to make sure they actually have an advantage on the action they're taking. This second statement means taking only sharp action vs outweighing it with square action, but I admit it's pretty extreme.

Kinda makes me want to be a bookie. If you balance action, you're guaranteed to make 4.5%. Shading square bets, and being able to take huge bets at -110 and lay them off at low vig for a sure profit at huge turnover. I could probally set up here, most people will just bet with the TABs which book at -117. Then again, I probally won't get enough turnover to make it worthwhile.

[Uglyowl]

On sportsbook.com the public concensus of the seven highest picks were winners! These were all picked by 69% and above of the betting public.

http://www.sportsbook.com/sportsbook/lines_nfl.html