QQ on unpleasant board

[Argus]

I feel like I often misplay situations like this and take the wrong river action. The board is pretty scary, but villain often holds a lower pocket pair. Is it often enough that I should bet for value?

Villain in this hand was slightly loose and passive (32/8/0.8 over 40 hands at the time), but not out of hand. I hadn't seen any wild play from him, and wasn't sure what his call down standards were.

How should my betting standards here change against different archetypes of villains, particularly TAGs?

Party Poker 5/10 Hold'em (6 max, 5 handed) converter

Preflop: Hero is Button with Q[img]/images/graemlins/diamond.gif[/img], Q[img]/images/graemlins/club.gif[/img].
<font color="#666666">2 folds</font>, <font color="#CC3333">Hero raises</font>, SB calls, BB calls.

Flop: (6 SB) 6[img]/images/graemlins/club.gif[/img], 3[img]/images/graemlins/diamond.gif[/img], A[img]/images/graemlins/diamond.gif[/img] <font color="#0000FF">(3 players)</font>
SB checks, BB checks, <font color="#CC3333">Hero bets</font>, SB calls, BB folds.

Turn: (4 BB) 6[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(2 players)</font>
SB checks, <font color="#CC3333">Hero bets</font>, SB calls.

River: (6 BB) 7[img]/images/graemlins/diamond.gif[/img] <font color="#0000FF">(2 players)</font>
SB checks, <font color="green">Hero?</font>

[synbad13]

I think it's close, and for the sole reason that a raise may make me fold, I'd like to check and show it down. But betting isn't wrong imo.

[Victor]

go ahead and bet. any pair will call you from 22 to jj. easy bet and easy fold to cr.

[SteveGriff]

If you can fold to a checkraise, go ahead and bet.

If you can't, then well, check it through

Steve Griff