Print Ad headline for.....

[Dynasty]

[ QUOTE ]
Chapstick: Obey your Lips.

[/ QUOTE ]

Sure. How about Just Chap It.

[lucas9000]

PUT SOME CHAPSTICK ON YO BUSTED-ASS CRUSTY LIPS YOU STANK-ASS TRICK!

[tek]

[ QUOTE ]
For advertising class, my roommate who sucks must come up with a good headline for a print ad for Chapstick.

[/ QUOTE ]

"Chapstick. We're cheaper than Bonnie Bell."

[Oski]

[ QUOTE ]
Chapstick.

For advertising class, my roommate who sucks must come up with a good headline for a print ad for Chapstick. I thought 2+2ers may be able to help out.

Any ideas?

[/ QUOTE ]

Chapstick: Rub it between the crack in your lips.

Chapstick: Soothing on your crack.

Chapstick: Better than a shoe in the nuts!

[Al P]

Put your lips on my stick.

[x2ski]

"4 out of 5 crack-whores choose chapstick!"

(Then show a close-up picture of an innocent-looking soccer-mom with chapped lips)

The disinformation in and of itself is a knee-slapper! [img]/images/graemlins/smile.gif[/img]



I'm going into advertising.

[Eurotrash]

[ QUOTE ]
it's the AA of lip balm!

[/ QUOTE ]


(credit to the original photoshopper, brassnuts)

[tonypaladino]

[ QUOTE ]
Put your lips on my stick.

[/ QUOTE ]

Winner

[Reef]

chap that ass

[The Yugoslavian]

[ QUOTE ]
Chapstick.

For advertising class, my roommate who sucks must come up with a good headline for a print ad for Chapstick. I thought 2+2ers may be able to help out.

Any ideas?

[/ QUOTE ]

Context is necessary here to come up with a good headline.

Copywriters don't just randomly pull them out of thin air given some random product. I mean, you could, but there is no way to know if it will actually be effective or useful given the concept behind the actual ad or talk to the target of the campaign.

I'm too tired to attempt to come up with some dumb ad for chapstick but I'm pretty sure if I was in the target audience some very hot lips and something about me being able to kiss them due to the chapstick you're pushing would do the trick.

Ideally, the ad would really accentuate the attainability of the lips/woman and there'd be some sleek packaging for the actual chapstick that would make me feel a bit pimp to carry it around (anyone notice how chapstick packaging is decidedly NOT pimp?).

I'd want to upsell the chapstick and position it as a must have item for anyone gettin' their game on. Maybe some sorta metal packaging could help acheive this? Product placement in a bond movie or some such type of vehicle could do PR wonders and you'd definitely need to give out a ton of it to the A list celebs. I see no reason why a specific chapstick brand couldn't become like the new Hollywood accessory.

Yugoslav