I feel like I don't make enough "moves" ....

[MyssGuy]

I do this about once a session. I have usually played with the Villian before and now he/she is an intelligent player. Then I pick my spots. Most times, it's the re-raise bluff. Example, I raise the SB HU w/ the BB. I have J10s. Flop comes A72 rainbow. It goes bet, raise and I re-raise bluff. These are the times, I think he's saying he's got the A and I have to stress to him that I do. Maybe the pots too small and maybe it's the wrong time, but maybe because the pots small and there are no draws, a thinking player will try the raise once and then let it go. Now am I just asking to spew chips and getting lucky or does this make sense?