A hand that isn't very exciting

[RoundersRocks!]

If the argument is meta-game, I think the relevant fact is that he is a bad player and therefore might not be thinking in meta-game terms, so the value of calling is reduced. Against a player you respect though, I think I would call and see the river.
I don't think you want to bluff here. I also don't think the expected odds are there if you do hit.