I don't get group buys - help me understand

[jojobinks]

uniqueness/security, and having 100k out there matters not a whit. 100k means there're 100-150 sets in the country. i can't imagine how many dice/suited/diamond chips there are in the US.

bp.com: i like the modern clays, and considered buying them. but not having a say in the inlay (which is not good) makes a big difference. and they just aren't paulsons.

where i was: i was fairly sure i was going to do pc.com, but didn't really have any idea what i wanted to do for design. then i got my paulson samples, and now i'm pretty sure i'm willing to give up some control for what i anticipate will be the best set available.

what i expect from the ten group buy:
-a unique set
-a beautiful design
-the best quality chip available
-safe financial transactions through holdempokerchips.com
-a price not more than most "off the rack" chips.

what's not to understand?