I played this wrong - but where? Pocket 10s

[redeye3030]

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350 is a little excessive preflop. 250 or 275 is plenty.

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Yes 7BB is excessive with 10s 8 handed with 2 limpers and 3 left to act. I don't like any raise in this spot, I would just limp here and play the hand for set value.

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After you're reraised, I believe you should have folded.

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Yes, The fact that he raised 1/2 his stack is a sign of strength to me - he wants you to call. The button is playing this hand for his whole stack - which is equal to yours. I don't think you can cold call here and hope for a 10, the options are push or fold. This is an easy fold for me.