Worthwhile Semi-Bluff?

This was early today, so I don't entirely recall my opponent. PT has him at 45/19/1.4. I'm having trouble figuring out how often I'm successful here. Is the pot too small for a semi-bluff that may cost me two bets?

** Game ID 599450874 starting - 2005-12-03 12:07:10
** Running Shoes [Hold 'em] (10.00|20.00 Fixed Limit - Cash Game) Real Money

muckthenut posted the small blind - $5.00
ku_kid posted the big blind - $10.00

** Dealing card to TheBryce: K [img]/images/graemlins/diamond.gif[/img] A [img]/images/graemlins/diamond.gif[/img]

2oops2 folded
TheBryce raised - $10.00
SongheJe called - $10.00
DonD30 folded
muckthenut folded
ku_kid folded

** Dealing the flop: 9 [img]/images/graemlins/spade.gif[/img] 8 [img]/images/graemlins/diamond.gif[/img] J [img]/images/graemlins/diamond.gif[/img]

TheBryce bet - $10.00
SongheJe raised - $20.00
TheBryce called - $20.00

** Dealing the turn: T [img]/images/graemlins/spade.gif[/img]

TheBryce checked
SongheJe bet - $20.00
TheBryce raised - $40.00