Always got time for FPS

Clearly I win or tie. How does this compare to just betting until they ship me the pot (my standard line).

PokerStars 1/2 Hold'em (6 handed) FTR converter on zerodivide.cx

Preflop: Hero is BB with 6[img]/images/graemlins/club.gif[/img], J[img]/images/graemlins/heart.gif[/img]. MP posts a blind of $1.
<font color="#666666">1 fold</font>, MP (poster) checks, CO calls, <font color="#666666">2 folds</font>, Hero checks.

Flop: (3.50 SB) J[img]/images/graemlins/diamond.gif[/img], J[img]/images/graemlins/club.gif[/img], 7[img]/images/graemlins/club.gif[/img] <font color="#0000FF">(3 players)</font>
<font color="#CC3333">Hero bets</font>, <font color="#CC3333">MP raises</font>, CO folds, Hero calls.

Turn: (3.75 BB) 7[img]/images/graemlins/spade.gif[/img] <font color="#0000FF">(2 players)</font>
<font color="#CC3333">Hero bets</font>, <font color="#CC3333">MP raises</font>, Hero calls.

River: (7.75 BB) K[img]/images/graemlins/spade.gif[/img] <font color="#0000FF">(2 players)</font>
Hero checks, <font color="#CC3333">MP bets</font>, <font color="#CC3333">Hero raises</font>

[hobbsmann]

I like the flop bet/call followed by the turn bet, but jesus follow through and 3-bet.

[krimson]

3-bet the turn and lead the river. You get the same 4 bets in this way and don't risk him taking a free showdown (in which you miss 2 bets).

[Borodog]

If he checks behind on the river you are very sad. 3-bet the turn and lead the river.