The Reasoning Behind Party's Variable Email Boni

[Cry Me A River]

Was catching up on some reading yesterday, and noticed an article in a recent Forbes describing exactly Party's approach in their bonus emails:

Reengineer That Ad

It's a brief overview of the Taguchi Method of experimental design as applied to advertising, particularly (surprise) Spam.

I'm guessing somebody at Party reads Forbes...

[Recliner]

Meh, Forbes isn't worth the paper that it is printed on.