1 in 12 wins free coke

[Ser William]

How the hell do you redeem these things? You know, when you buy a 20 oz coke and twist the cap off, the first thing you always do is look at the cap to see if you win. I must have 10 caps here at work that say "You win 1-liter coke product" that I have won from cokes I have bought in the cafeteria. Can I use them at the cafeteria to get a free 20 oz coke? I have never seen one of these caps used before, ever, to get a free coke. Is this all just some big marketing ploy? What's the plan here?

[Yeti]

Do a search. There was an amusing-ish thread about these around a week ago.

[irishpint]

uh @ a store