Help me understand these numbers...

[West]

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It has always pretty much been a myth that the bookies want even action on each side. They want to make money.

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But they will make money with even action, and at zero risk.

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If I was a bookie and thought the true line on the game was -6 (by "true line" i mean a line that the fav will cover half the time and the dog will cover the other half), but I knew I could still get plenty of fav action, maybe I would shoot for 7.5. All fav bettors are taking the worst of it.

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In this day and age, how long do you think you could get away with that and keep your action?