How much is the 2+2 empire worth?

[rusty JEDI]

If they were selling what would the price be?

rJ

[Voltron87]

a couple mil

[rusty JEDI]

[ QUOTE ]
a couple mil

[/ QUOTE ]

Add this to my original post.... What will it be worth in 5 years?

Just curious to see what most of you think of its value.

Maybe 1 more. How much would the 2+2 empire be worth if they never started the website?

rJ

[Voltron87]

dont take mine too seriously, im really guesstimating. it would be worth much much less without the website. if mason puts the heat on to write more books in 5 years the 2p2 company will be worth much much more.

[Stephen Gray]

What makes you sure of this? Is this just a guess, or do you
actually know what you are talking about?

[Stephen Gray]

okay.

[Voltron87]

according to my calculations, 3,732,293.83, plus tax.

[rusty JEDI]

[ QUOTE ]
What makes you sure of this? Is this just a guess, or do you
actually know what you are talking about?

[/ QUOTE ]


I only expected guesses, but was just curious what people thought.

rJ

[BadBoyBenny]

I think it's worth more than Voltron does. They get enough eyeballs that there are lots of untapped money making opportunities for them.

My guess would be between 15 - 50 million

[Larimani]

A million billion gazillion $$$

[Nalapoint1]

It is only worth what someone is willing to pay for it.

A starting point would be 1.5x annual revenue but this may be generous depending on assets.Another starting figure would be 5-10x net profit. From a buyers perspective you dont pay any extra for potential.

[Roy Munson]

According to Dr. Evil the price is $1,000,000.

[BadBoyBenny]

Well then, I'm thinking of making an offer somewhere in the 15-50 million dallar range. So my original post was obviously correct.

And buyers do pay for potential all the time. They are called venture capitalists.

[sfer]

[ QUOTE ]
If they were selling what would the price be?

rJ

[/ QUOTE ]

Net Income * (Party's Market Cap) * (Party's Net Income) * (1/10)

[Clarkmeister]

[ QUOTE ]
according to my calculations, 3,732,293.83, plus tax.

[/ QUOTE ]

It's definitely higher than that, by a lot.

[tek]

$17, how's that???

Inside joke to anyone in Mpls...

[Groty]

Impossible to estimate without a review of historic financial statements to determine trends in revenue, cash flow, etc. Other factors affeting value are trends in subscriber and advertiser growth, current and expected advertising rates, actual and contingent liabilites, existing contracts etc.

[Bartman387]

[ QUOTE ]
$17, how's that???

Inside joke to anyone in Mpls...

[/ QUOTE ]

A pair of choppers /images/graemlins/smile.gif

[KaneKungFu123]

lmao

[ QUOTE ]
I think it's worth more than Voltron does. They get enough eyeballs that there are lots of untapped money making opportunities for them.

My guess would be between 15 - 50 million

[/ QUOTE ]

[ipp147]

[ QUOTE ]
If they were selling what would the price be?

rJ

[/ QUOTE ]

I haven't read all of the responses but something to bear in mind is that the value of the company diminishes greatly if the buyer does not retain Malmouth/Sklansky etc.

I couldn't put a value on the company without seeing financial history but it is important to acknolwedge that alot of the value would be intangible and is the "in-house" authors that they have.

[scrapperdog]

[ QUOTE ]
a couple mil

[/ QUOTE ]

It is worth more than a couple mill. An established brand name that is the leading name in the sport? My guess would be they could sell it for 20 million easy. This company is going to be profitable for a long time to come, a couple mill is way undervalued.

[disjunction]

No monetary value has been assessed for the new Death Star yet.

[KaneKungFu123]

Youve gotta be joking...20 million?

2+2 makes money selling books, and with advertising on this site - which has just recently begun in the last year or so. its value is probally aout 300K.

[ QUOTE ]
[ QUOTE ]
a couple mil

[/ QUOTE ]

It is worth more than a couple mill. An established brand name that is the leading name in the sport? My guess would be they could sell it for 20 million easy. This company is going to be profitable for a long time to come, a couple mill is way undervalued.

[/ QUOTE ]

[Maulik]

if you had real information about this company it would become possible to assess their value, until then its not.

[Ulysses]

If someone really cared to find out about this, this is what one would do.

Search Google for publishing acquisitions. There will be news articles about large publishers purchasing specialty publishers. Some of these will mention the specialty publisher's revenues and the price paid for them. Note this multiple.

Now, find some data about book sales for certain Amazon/B&N etc. online ranks. This will be a guesstimation, but you can ballpark whether a book is selling 1,000 copies or 100,000 copies. One could get better data here by going to a few Border's, B&N, etc. and asking about 2+2 book sales. Come up with a rough estimate of what you think 2+2 is doing in revenues.

Multiply revenues by multiple above and you'll have a ballpark range of what the company is worth.

[sekrah]

[ QUOTE ]
Youve gotta be joking...20 million?

2+2 makes money selling books, and with advertising on this site - which has just recently begun in the last year or so. its value is probally aout 300K.


[/ QUOTE ]


You clearly don't know what you are talking about..

It's EASILY worth $20 million, IMO, without even looking at financials.. I would take the over of o/u $20 million and win the bet.

[Easy E]

then you can't afford it.

[Sponger15SB]

[ QUOTE ]
It's EASILY worth $20 million, IMO, without even looking at financials.. I would take the over of o/u $20 million and win the bet.

[/ QUOTE ]

Uh, so then your line sucks.

Why not just set the line a $2 and take the over? derrrrrr

[tek]

[ QUOTE ]
If they were selling what would the price be?

rJ

[/ QUOTE ]

Ask Doyle Brunson /images/graemlins/wink.gif