Bluffing the other draw when mine doesn't hit

[UOPokerPlayer]

By saying that players are folding too much post-flop, does this mean that villian will fold a king to your bet at least 1/2 of the time? I don't really understand the turn play, you're not getting odds to draw, so you're relying on villian to give you a lot of money on the river when you hit a pretty obvious draw. It's got to be one or the other, either villian is loose/passive/stubborn so that he'll pay you off and that justifies your turn call, or villians folds too much postflop and that justifies your river bluff. For your line to work, you have to have it both ways.

I probably check/fold turn because your draw is pretty obvious. I actually might lead the flop here, and see if I can take it down there before. If i got myself to that river I'd make your bet.