KK hand in multiway pot

[PSW]

Party Poker 2/4 Hold'em (8 handed) FTR converter on zerodivide.cx

I felt lost w/ this many players in the pot and the paired board. Help!

stats:

UTG+1 40/11/.8 after 200 hands
MP1 66/1.75/.2 after 50 hands
SB unknown
BB 36/3.6/.44 after 70.

Preflop: Hero is UTG with K[img]/images/graemlins/diamond.gif[/img], K[img]/images/graemlins/spade.gif[/img].
<font color="#CC3333">Hero raises</font>, UTG+1 calls, MP1 calls, <font color="#666666">3 folds</font>, SB calls, BB calls.

Flop: (10 SB) 7[img]/images/graemlins/spade.gif[/img], 7[img]/images/graemlins/heart.gif[/img], J[img]/images/graemlins/spade.gif[/img] <font color="#0000FF">(5 players)</font>
SB checks, BB checks, <font color="#CC3333">Hero bets</font>, UTG+1 calls, MP1 calls, SB calls, BB calls.

CR Flop better?

Turn: (7.50 BB) 9[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(5 players)</font>
SB checks, BB checks, <font color="#CC3333">Hero bets</font>, <font color="#CC3333">UTG+1 raises</font>, MP1 calls, SB folds, BB calls, Hero calls.

River: (15.50 BB) 2[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(4 players)</font>
BB checks, Hero checks, <font color="#CC3333">UTG+1 bets</font>, MP1 folds, BB calls, Hero folds.

This has to be wrong, closing the action. Ack.

Final Pot: 17.50 BB