How do you maximize this hand.

[Peter-23]

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This would work with most people but my image is scarey now.

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I think its hard to maximize floped quads but if your image is scary then I think you should have raised preflop!

99 have equity even against 5 opponents and definetly so from BB. Mostly everyone would call so you get 11 to 1 on you money, you flop set about 7.5 to 1. If you didnt flop a set but flop wasnt to scary then you could use your image and go for a flop check-raise.

In this situation you would at least have got some money in preflop.

Also if someone have connected with this flop it would be "correct" for them to chase a gutshot since the pot would be big.

So I think you should have raised pre-flop and then bet flop, turn and river.