5/10 KJ, how did I play this?

[The Deuce]

Live, 7 players. Almost all are loose and bad, but this is BB's first hand. Everybody limps except for one fold. I'm on the button and I limp with KJ offsuit. BB raises, everyone calls.

Flop comes J [img]/images/graemlins/spade.gif[/img] 8 [img]/images/graemlins/diamond.gif[/img]4 [img]/images/graemlins/club.gif[/img]. Everyone checks to me, I bet. BB calls, so does MP.

Turn is K [img]/images/graemlins/diamond.gif[/img]. Checked to me, I bet, BB raises. MP flat calls. I reraise, both call.

River is a blank, BB checks, MP checks, I bet.

Straightforward? Comments on all streets welcome.