Talk about a bad beat---unavoidable I think.

[spikeanut]

Ok, so here's the short of it. I'm 78d on the button. Villian is UTG+3. villian raises, UTG+4 calls, I call, UTG calls, and UTG+2 calls. Flop is: Js 8c 7c. Check to Villian who bets, I raise, knock everyone out cept UTG+2 and Villian, who both call. Turn is 8s!! Villian bets, I raise, UTG+2 folds, Villian calls. River Ac....so here I think he either got his flush or his pair A with King kicker . He bets, I raise, he calls (WTF?!) Shows down his pocket Aces!! So can anyone tell me how I might have played this wrong? I'm still trying to see how this was avoidable...so far, one of my hardest bad beats of the week.

Sorry, this is Limit .50/1 btw...just realized wrong forum.