Worst bluff ever?

I just cannot make sense of this guy's play...

PokerStars No-Limit Hold'em, $2 BB (9 handed) converter

MP3 ($93.20)
CO ($84.50)
Button ($136.65)
SB ($42.50)
BB ($291.75)
UTG ($201)
UTG+1 ($152.15)
MP1 ($152.35)
Charcoal77 ($265.95)

Preflop: Charcoal77 is MP2 with Q[img]/images/graemlins/heart.gif[/img], A[img]/images/graemlins/club.gif[/img].
UTG calls $2, <font color="#666666">1 fold</font>, MP1 calls $2, <font color="#CC3333">Charcoal77 raises to $10</font>, <font color="#666666">5 folds</font>, UTG folds, MP1 calls $8.

Flop: ($25) J[img]/images/graemlins/club.gif[/img], K[img]/images/graemlins/heart.gif[/img], K[img]/images/graemlins/spade.gif[/img] <font color="#0000FF">(2 players)</font>
MP1 checks, <font color="#CC3333">Charcoal77 bets $16</font>, MP1 calls $16.

Turn: ($57) T[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(2 players)</font>
<font color="#CC3333">MP1 bets $2</font>, <font color="#CC3333">Charcoal77 raises to $30</font>, MP1 calls $28.

River: ($117) 8[img]/images/graemlins/spade.gif[/img] <font color="#0000FF">(2 players)</font>
MP1 checks, <font color="#CC3333">Charcoal77 bets $60</font>, <font color="#CC3333">MP1 raises to $96.35</font>, Charcoal77 calls $36.35.

Final Pot: $309.70

Results in white below: <font color="#FFFFFF">
MP1 has Js Qs (two pair, kings and jacks).
Charcoal77 has Qh Ac (straight, ace high).
Outcome: Charcoal77 wins $309.70. </font>