WHY!?

Why, why, why, do these 20-somethings on Fear Factor eat horse rectums for $50K!?!? This is what...like $30K after taxes?

30 grand to eat a horse rectum!? No thanks. I just don't get it. It's like they hear "free money" and they don't differentiate between what is worth it and what is not. To them, 50K is the same as 1M. Why don't they realize that 30K is a nice new car, and that's it..