bluffing with a set

[mikech]

this hand felt kinda weird, thought i'd post it and see what ppl think.

3-6 online, 6-handed. i limp utg with 66, one lp limper, sb folds, bb checks. lp and bb both have about 500, i cover.

($21 in pot) flop: 8 [img]/images/graemlins/heart.gif[/img] 7 [img]/images/graemlins/spade.gif[/img] 6 [img]/images/graemlins/spade.gif[/img]

bb minbets, i raise to $36, lp coldcalls, bb calls.

($129 in pot) turn: 8 [img]/images/graemlins/heart.gif[/img] 7 [img]/images/graemlins/spade.gif[/img] 6 [img]/images/graemlins/spade.gif[/img] 5 [img]/images/graemlins/diamond.gif[/img]

ugly card for me. bb checks, i check, lp bets $66, bb calls, i call.

($327 in pot) river: 8 [img]/images/graemlins/heart.gif[/img] 7 [img]/images/graemlins/spade.gif[/img] 6 [img]/images/graemlins/spade.gif[/img] 5 [img]/images/graemlins/diamond.gif[/img] K [img]/images/graemlins/spade.gif[/img]

bb checks, they each have about $400 left, i bet $300. good, bad, or ugly?