"Orange-Out" in Detroit.

[jdl22]

Pretty much every college basketball team has been doing this with the student section for 5 or 10 years. At Oregon they give out free t-shirts at the beginning and if you're wearing one you get in 10 minutes early so the only way to sit on the floor is to get a t-shirt and wear it, at least to get in. I'm guessing something like that is standard elsewhere. Not sure how it works at Pitt with the shirts, but I know basically everyone in the student section where's the gold "Oakland Zoo" shirts.