Why is PartyPoker the biggest online poker site?

[SoCalRugger]

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Are Full Tilt's ads better? If I were a casual player, does the prospect of knocking heads with Phil Ivey or Howard and the rest of the sharks really want to make me play? Party Poker ads show idiots having fun. That sounds more like it.

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The few times I've seen Phil Ivey sit down at a small stakes NL table, it fills up instantly and the waiting list is 40-50 people deep.