overpair on double paired board

[xwillience]

assuming no reads whats the proper play here

Party Poker 1/2 Hold'em (6 max, 6 handed) FTR converter on zerodivide.cx

Preflop: Hero is Button with J[img]/images/graemlins/heart.gif[/img], J[img]/images/graemlins/club.gif[/img].
UTG calls, <font color="#666666">2 folds</font>, <font color="#CC3333">Hero raises</font>, SB calls, BB calls, UTG calls.

Flop: (8 SB) 7[img]/images/graemlins/spade.gif[/img], 5[img]/images/graemlins/diamond.gif[/img], 5[img]/images/graemlins/spade.gif[/img] <font color="#0000FF">(4 players)</font>
SB checks, BB checks, UTG checks, <font color="#CC3333">Hero bets</font>, SB calls, BB calls, UTG calls.

Turn: (6 BB) 7[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(4 players)</font>
SB checks, BB checks, <font color="#CC3333">UTG bets</font>, Hero calls, SB folds, BB folds.

i called here thinking i still beat a bluff, a lower PP, and Ace high

River: (8 BB) A[img]/images/graemlins/spade.gif[/img] <font color="#0000FF">(2 players)</font>
<font color="#CC3333">UTG bets</font>, Hero folds.

really i only beat a bluff so i muck it

Final Pot: 9 BB

[ArturiusX]

I think you need reads here. I like raising the turn against certain players who take every opportunity to bluff anything scary, and even fold vs passive players (have to be pretty passive though).

Getting 8:1, I dont fold this river.

[imported_leader]

You'll win more then 1 in 9 times but not much more I think.