UCLA study concludes left wing bias in media is legit

[SheetWise]

It's absurd to define a left-centrist-right approach to news based upon the 'beliefs' of the 'average' voter -- it assumes that the media is a reaction to beliefs rather than an instrument to inform. What the average voter believes is what they've been led to believe by whatever media they're exposed to. If the media has a responsibility to inform -- a better yardstick would be to find out if what the average voter believes is actually true. Another would be to find out if what the media is informing them of is actually correct. If the facts of an issue are unresolved -- presentation of opposing viewpoints, fairness and balance would be a good place to plant center.