email I just got about Wal-Mart Wine (O/T, obviously)

[Terry]

Wal-Mart announced that they will soon be offering customers a new
discount item. Wal-Mart's own brand of wine.

The world's largest retail chain is teaming up with E&J Gallo Winery
of California, to produce the spirits at an affordable price, in the $2-5
range.

Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart
brand into their shopping carts, but "there is a market for cheap wine",said
Kathy Micken, professor of marketing.

She said: "But the right name is important."

Customer surveys were conducted to determine the most attractive name
for the Wal-Mart brand.

The top surveyed names in order of popularity are:

10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
4. Peanut Noir
3. I Can't Believe It's Not Vinegar!
2. Grape Expectations

And the number 1 name for Wal-Mart Wine:

1. Nasti Spumante

The beauty of Wal-Mart wine is that it can be served with either white
meat (Possum) or red meat (Squirrel).