A perfect internet poker site? ( spam free)

[jayboo]

I am currently doing research on what makes a poker site
good. I would love to hear feedback from you guys on
what makes some sites better than others ( no names please).
If you could build a site what features would you have to make
it more enjoyable and profitable for the players? What
features do you like and dislike about the current sites
available now.
Thanks for any input that you guys can offer, i look forward
to reading the results.
Thanks again, Jay.