Call river all-in w/ TPTK? How do you decide?

[andaval]

Home game 6-handed, .10/.20 blinds, I have about $20, villian has me covered. Villian limps UTG, 2 more limpers to me, I make a standard raise to 1.00 from SB with A [img]/images/graemlins/heart.gif[/img]K [img]/images/graemlins/club.gif[/img].
Villian calls, all others fold. Villian is loose pre-flop, pretty good post-flop, capable of making big bluffs and will sometimes try to pick off weakness. I have a solid TAG image, have not had to show down a bluff all night and have been involved in few hands (being dealt bad cards), but betting aggressively and taking down almost every pot I've been in.

Flop: A [img]/images/graemlins/heart.gif[/img]6 [img]/images/graemlins/diamond.gif[/img]5 [img]/images/graemlins/club.gif[/img] (~2.50)
I lead for 1.50, he calls.
Turn: 5 [img]/images/graemlins/spade.gif[/img] (~5.50)
I lead for 2.50, he calls.
River: 10 [img]/images/graemlins/diamond.gif[/img]. (~10.50)
I check, hoping to fake that I was bluffing and get a river bet out of him. He quickly goes all-in. Do you call here?