How to get both opponents all in with top set?

[GoCubsGo]

100NL 6max. No reads on either opponent. Button has $17. I have $60 and BB covers.

I limp 99, UTG+1 limps, 1 fold, button limps, SB completes BB checks.

Flop is 952r. $4 in pot, SB and BB check, I bet $2. UTG+1 folds, button calls, SB folds, BB raises to $6. I call $4, button pushes for $16 total, BB calls, and I make a lame raise to $35, wanting to keep BB in, but making sure there is enough money in the pot that he will be all in by the river.

Really a dumb play by me. Drawless board, had the restraing to just call the first raise with the pure nuts, but then got frisky thinking BB was pot committed.

Sorry for the hard to read action, converter won't work for Cryptos. Can somebody give me a better line and explain why it is more effective?