Need A Master Plan...

[joop]

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1. Which level is a good starting point. Overall I have a tight approch to poker and think I have a good grip on the theory but I obviously lack the certain feel for the game.

0.5/1 would be a good place to start to get a feel for Hold'em.

2. When do I know when to move up? Is it mostly a matter of bankroll or is it advisable to reach a certain "book of wins" so you know you're a winning player at a specific level?

Move up when you are confident you are outplaying the large majority of players at your current limit, and when you have the bankroll to move up. Or if you're not the type to be confident in your ability, simply take shots at the next level when you banroll permits.

3. How much of a problem is the rake at the lower levels? Can the rake sort of erase your edge?

Rake takes a large cut of your winnings at the lower limits, than the higher limits, but the larger number of very poor players more than makes up for it. You should have a higher winrate at the lower limits, regardless of the rake structure.

4. Is there a website to recommend? I think I prefer to play 10-handed. Is a rakeback deal a must?

This website has all the info you need. Rakeback isn't a must, but if you feel like having upto a free 0.75BB on top of your winrate, then go for it.

5. How tough is the competition at let say 10/20? Where does the going gets tough?

10/20 is where the going starts to get tough. 5/10 has quite a lot of bad players.

6. Is there a certain level where you should change your approach to the game, I mean where the fish are rare and the tricky aggressive players are the standard opponents?

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You will know what this limit is when you get there.