Dead Sexy?

[B Dids]

3/6 6 max game on Party that's 5 handed. I had 9[img]/images/graemlins/club.gif[/img]7[img]/images/graemlins/club.gif[/img] UTG+1/the CO.

UTG folds, I raise as was the style of the times.

Button calls (he's new to the table, seems decent, the cold call is strange though, so maybe no, dunno much at this point.).

SB calls, he's also decent ish, maybe a little loose and a little passive.

BB folds.

Flop is Q[img]/images/graemlins/club.gif[/img]7[img]/images/graemlins/diamond.gif[/img]J[img]/images/graemlins/club.gif[/img]

SB bets out. I call (thought being that I want as much money in this pot as I can get, and I don't want the button to fold).

Button raises, SB calls, I 3-bet (nobody is likely to fold, in fact somebody might be slowing down with something like QJ here, because they're shook like that).

Turn 9[img]/images/graemlins/spade.gif[/img]

Check, I bet, They call.

River 3[img]/images/graemlins/diamond.gif[/img]

Check, I bet, button folds, SB calls.

Obviously the question here is the flop. Do I just raise outright, is the call/3-bet a little goofy or the best move considering how much of the flop I have. Ignore preflop, because I'm not doing that every time with that hand in that spot, but it felt like time to raise with a hand like that.