What is the standard play with 99 in small blind?

[Jake (The Snake)]

Again, these things really depend on the player and the board texture.

In general though, most of the time I will be continuation betting. Sure, villain is getting 8:1 and should be calling if he knew what we had. But he doesn't know. All he knows is we 3-bet preflop, which could mean AA as far as he is concerned. Thus, our opponent will often make a mistake by folding on the flop when he has good odds to continue.

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Do you continuation bet on any flop?

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Well no. Say the flop is AKQ all one suit and I don't have it. Now check folding against most opponents is perfectly reasonable because we have like no fold equity and are almost defenetely behind.

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Do you check raise a decent percentage of times as a bluff, or is that a bad play at this level?

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Usually not. Most of the time villain is going to have a hand that wants a free card, so I don't want to give it to him. Also, I want him folding incorrectly like I stated above.