Few decisions

[1800GAMBLER]

Opponent is 30/5, a regular who doesn't seem very good but not awfully bad. I'm not so sure betting the turn is all that great, i'll work that out later, but i'd like comments first, unsure about the river play, not much left there so shrug.

Party Poker No-Limit Hold'em, $ BB (6 max, 6 handed) pokerhand.org hand converter

Hero ($980)
CO ($807)
Button ($1677.50)
SB ($427.85)
BB ($2427.42)
UTG ($366.70)

Preflop: Hero is MP with 5[img]/images/graemlins/club.gif[/img], 5[img]/images/graemlins/spade.gif[/img]. SB posts a blind of $5.
<font color="#666666">1 fold</font>, <font color="#CC3333">Hero raises to $33</font>, CO calls $33, <font color="#666666">2 folds</font>, BB calls $23.

Flop: ($104) 4[img]/images/graemlins/heart.gif[/img], 5[img]/images/graemlins/heart.gif[/img], 2[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(3 players)</font>
BB checks, <font color="#CC3333">Hero bets $88</font>, CO calls $88, BB calls $88.

Turn: ($368) T[img]/images/graemlins/diamond.gif[/img] <font color="#0000FF">(3 players)</font>
BB checks, <font color="#CC3333">Hero bets $280</font>, CO calls $280, BB folds.

River: ($928) A[img]/images/graemlins/spade.gif[/img] <font color="#0000FF">(2 players)</font>

Hero ?