Building pots

Scenario:
I limp into a unraised family pot with 5 5. I make my set on a the flop what now?

1. The flop is rainbow with no obvius straight draws or high cards A/K. I usually minraise here hoping to get reraised.
2. The flop has two suited cards or J 10. I usually bet ½pot here hoping to take it right there or even better be reraised.

I think I suffer from my tight image when I make my sets I got far more action when I was new to poker playing like a donk. The pros is that my C-bets with AK unimproved works at a very high frequency.

How do u guys play to build pots?