The ACLU: Do-Gooders in Action

[Zeno]

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The reason they use exaggerated hooey, scare tactics, and stretches of logic is because that is what works in direct mail programs.

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Of course it works. But why does it work?

Why the need to appeal to the more extreme ends of agendas? Would a more rational approach actually produce better results? One could easily set up an experiment to test this.

Why are so many people basically irrational beings?

-Zeno

[slamdunkpro]

ACLU - American Civil Liberals Union

Don't believe it? Ask them to help defend your civil liberties under the 2nd amendment

[kurto]

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Why is that so?


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Because it works.

Its similar to the issue of negative campaigning. The people claim to hate it. They claim to want to hear issues. But negative political ads have been shown to work. So people avoid the high road and do 'what sells.'

[kurto]

Jeez, you are a little limbaugh wanna be, aren't you.

The ACLU constantly champions conservatives. Didn't they defend Limbaugh's rights to privacy?

[jack spade23]

There have also been stories of them defending klan members in their right to free speech. They probably hate doing it, and dont do it as often as other defences, but they do it.

[kurto]

I actually find it amusing (in a laugh at hypocrites kind-of-way) how the right is always railing against the ACLU. The ACLU is one of the most principled organizations out there. They fight for civil liberties. They fight for people's rights under the Constitution (something these same people who attack the ACLU sometimes pretend they care about). I think most people get angry because the ACLU will defend people they don't like. But if they understand 'rights'... they should know that everyone has rights and deserve equal treatment.

Its precisely because they are an organization that adheres to their principles that you will find them defending the Klan or Limbaugh as well as fighting a church.

A principled Republican would understand that.

[slamdunkpro]

Why is it the first thing liberals do is name call and attack?

Why do you have so much hate?

My point (in case you missed it) is that they only pick caused that fit their political agenda.

[kurto]

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Why is it the first thing liberals do is name call and attack?

Why do you have so much hate?


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Jaxmike... is that you?

[Zeno]

I see that I have, yet again, failed.

-Zeno

[ACPlayer]

One could easily set up an experiment to test this.

Direct mail marketing managers are constantly testing their direct mail pieces to maximize effectiveness. I fully expect the ACLU and its marketing consultants to be testing their messages.

The strategy is simple, they do not want to explain this complex subject in a direct mail piece. They simply want to grab the attention of those who already believe the message is true, the danger is real and then their objective is to shake them enough that they get out the check book and write a check.

Direct mail pieces are not intende to educate or convert people, not even the fence sitters. This a call for those who already beleive this to be true.

Why are so many people basically irrational beings?

I dont think the ACLU is being irrational in its approach, I dont think the people who already believe this particular scare to be irrational (I am not judging their position when I say this) and I dont think that the many who either dont open this mail or simply react as you did are being irrational.

Direct mail is all about being pragmatic to achieve a specific goal.