Why is PartyPoker the biggest online poker site?

[SoftcoreRevolt]

Party had Mike Sexton, the face of the WPT, and ran a major WPT Tournament. While FTP's ads are better now, FTP has only been in business for a year and a half and is playing catch up. They are doing a great job, but Party was able to market itself best on TV, and combined it with a big affiliate push.

And I agree with the notion that Party's software is really good. The Beta is my favorite platform right now.