am i not doing something right?

[soko]

Seriously, am i not controlling the pot size or not going all in often enough, what do you think?

Both stacks are around $200, $1/$2 blinds.

Full 10 seats, 5 people called before the flop but all folded when I bet on the flop besides villan

I'm dealt 88

me: Call ($2)
him: Call ($2)
*** FLOP *** : [ 8h 9c 2c ]
me: Bet ($12)
him: Call ($12)
*** TURN *** : [ 8h 9c 2c ] [ 7s ]
me: Bet ($35)
him: Call ($35)
*** RIVER *** : [ 8h 9c 2c 7s ] [ Td ]
me: Bet ($30)
him: Call ($30)
*** SUMMARY ***
Pot: $163 | Rake: $3
Board: [ 8h 9c 2c 7s Td ]