A cool father-in-law

I'm curious too

By looking at their website it looks like they spend some of that 3k on advertising too

[IndieMatty]

Electric Slide or Chicken Dance?

[manpower]

[ QUOTE ]
Ok, a simple question. That is a very nice watch. I am a big fan of fine engineering. The site says "instruments for professionals" does that mean it's for aviators like the site suggests? Or is it for businessmen? The 3K price tag suggests the later but I don't know that much about those watches. How much of that 3K is engineering and how much of it is paying for the name?

[/ QUOTE ]

IIRC, cost of manufacturing in premium watches is generally in the 20 percent of retail range. Don't quote me on this though.