Fancy play syndrome - take two

[DrPublo]

On the river I'm very sure villain does not have a J, and I want it to look like I do. Is this a good play every now and again or just chip spewing?

Party Poker No-Limit Hold'em, $ BB (6 max, 5 handed) converter

saw flop|<font color="#C00000">saw showdown</font>

<font color="#C00000">Hero ($99.05)</font>
SB ($99.75)
<font color="#C00000">BB ($85.49)</font>
UTG ($106.71)
<font color="#C00000">MP ($0)</font>

Preflop: Hero is Button with A[img]/images/graemlins/club.gif[/img], K[img]/images/graemlins/heart.gif[/img]. SB posts a blind of $0.50.
<font color="#666666">1 fold</font>, <font color="#CC3333">Hero raises to $4</font>, <font color="#666666">1 fold</font>, BB calls $3.

Flop: ($8.50) J[img]/images/graemlins/club.gif[/img], T[img]/images/graemlins/spade.gif[/img], 6[img]/images/graemlins/club.gif[/img] <font color="#0000FF">(3 players)</font>
BB checks, <font color="#CC3333">Hero bets $6</font>, BB calls $6.

Turn: ($20.50) J[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(3 players)</font>
BB checks, Hero checks.

River: ($20.50) 3[img]/images/graemlins/diamond.gif[/img] <font color="#0000FF">(3 players)</font>
<font color="#CC3333">BB bets $7</font>, <font color="#CC3333">Hero raises to $21</font>...

All comments welcome.

The Doc