How do you establish a loose image?

[me454555]

I play the standard 2+2 15-20% of the hands and everyone notices that I'm a rock b/c they all playing 40% of their hands. This still doesn't stop them from calling me down when I miss the flop w/overs but whenever I actually hit something, they seem to fold right away.

What do the rest of you guys do to portray a loose fun image w/out giving up EV?