Poker pro w/ most business savvy

[Noo Yawk]

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I think it's a tossup between Daniel Negreanu and Phil Hellmuth, with Daniel having the slight edge.

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I actually give Phil the edge here. he's promoted himself as the greatest player ever, and has gone along with the poker brat image without ever breking character. He's done this for several years prior to the poker boom, and was way ahead of everyone when it hit. Daniel's done a great job, and is a tireless worker, but Phil did it before the exposure was easy to get.