WWYD of you were running empire?

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If you were able to make the decisions as to what Empire does what policy changes and decisions would you do to insure survival, growth and maximum profitability?

Some areas to cover
business model
marketing - who and how
player relations-keeping the ones you have and getting them to play and deposit as much as possible
software changes
and areas you compete in and areas you simply follow the industry standard.

[Yeti]

Sell up and run.

[Shoe]

Call a do-over and accept sportingbet's offer.

[Recliner]

Get together with the other skins and force PokerNow out then start dropping mega bonuses and other promotions to go after Party's players.

[[censored]]

[ QUOTE ]
Get together with the other skins and force PokerNow out then start dropping mega bonuses and other promotions to go after Party's players.

[/ QUOTE ]

The biggest Issue I see is creating what party calls player liquidity. There doesnt seem to be much of a point in going after the high volume winning players until they have a consistent influx of players.

I think something like an aggressive advertising campaign coupled with something similar to pokerroom's old player points program which essentially made all players feel like they were atleast being paid a small amount to play.

I would also look into combining some limits to increase the amount of table at each level. something like making 400 & 600NL into 500NL and 2/4 & 3/6.

I would target losing but regular players aggressively exclusive deposit bonuses but not offer them to the regular winning players who would have RB available to them.

[Recliner]

Combining limits is a good idea especially now that the skin network doesn't have enough people to fill all the limits they have spread.

However, I see two ways for poker rooms to grow now. Marketing, seeing as what it has done for Full Tilt or bonuses like Absolute. Both those sites have been growing for the past year at what I would imagine would be well above the industry average.

I'm not sure how successful Empire would be if it tried to use marketing to bring in new players because their marketing sucks. The players that generate the vast majority of Empire's profits likely came from Party after they heard about rakeback. Empire was in the bonus business model until Party cut the skins off because they weren't bringing in any new players and just leeching money off of Party.

The gravy train has left Empire. They will never again have profit margins as high as they did when they were a part of Party. If they lower the margins and have lots of bonuses/other promotions like Absolute they should be able to sustain/grow their player base.

[chezlaw]

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I'm not sure how successful Empire would be if it tried to use marketing to bring in new players because their marketing sucks.

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So sack the head of marketing and hire someone decent.

chez

[radek2166]

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Call a do-over and accept sportingbet's offer.

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We can still call do overs as adults? If so could u please send me the directions. I seem to have lost them. Ever since I have grown up and became jaded!

[SCfuji]

i think the skins should all merge into one site.

[ackid]

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i think the skins should all merge into one site.

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They can call it VoltronPoker.com !!!