The future of the smaller poker sites featuring celeb players

[Greg J]

I'm bored. This is just a random I thought I wanted to throw out. Pokerchamps and Doyle's Room, and maybe even Poker Mountain, don't seem -- at least to me -- to have a whole lot of momentum or chance of being very successful, despite the "star power" associated with these sites.

So will these sites just fade out? Or might they become skins of other, larger sites? It seems a pretty logical fate to me... if I'm the management at Party or Paradise why not just buy the Doyle's room name and give them new software as opposed to letting it die out? (I don't have numbers to back up the success or failure of DR... just using it as an example.)