Question on how to bet when the flop misses

[AKQJ10]

Excellent question -- it shows that you're thinking about how to disguise your play.

I would guess you probably want to continuation bet at least 75% of the time with one opponent or possibly two tight opponents, because it's usually a +EV play. At the worst, unless your opponents are tricky enough to try a big check-raise or are trapping with a big hand, you're usually semibluffing with 6 outs to improve.

If your flop bet is called, you don't want to get in the habit of automatically playing the turn passively. I'd probably bet the turn 20% of the time I don't improve if it's still checked to me.