Matt Matros article from Card Player: AK and Fold Equity

[Mathemagician]

After this size reraise, the pot is large enough that if you hit an A or a K and play it reasonably (i.e. bet 2/3 pot on the flop and get called), you'll wind up with a roughly stack-sized pot no matter what you do and your opponent is almost forced to play the pot the same way with pretty much any decent holding (including a set or decent draw). For my reasoning, see my post above.

If you're going to hit an A/K on the flop and just fold to anyone who calls your flop bet, why even bother playing the hand at all?

M